So here we are 46 photos later – trying out health promotion on Facebook.com/EndocrineWitch. Can I keep it up? I have two more photos in storage – that buys me 2 days as I try to post a photo everyday or at least every other day.
How are we doing? This is what Facebook Insights has for me.
And I still don’t know what makes photos go viral! And the photos are getting more viral as we go along. It used to reach only around 30% viral … as of today, my most viral photo is this one on skipping meals.
Facebook gives it a virality score of 63.96%. Facebook defines virality as
the percentage of people who have created a story from your page post out of the total number of unique people who have seen it.
Will I ever get 100% viral?! There’s a lot of material online talking about HOW to make a post or photo go viral but it’s not an exact science. But this is what troubles me – if a photo is not shared, is it worthless? Neetzan Zimmerman says as much in “This is How You Make Something Go Viral: An Impractical Guide.”
“So do stories that are not being shared even matter? The answer, undoubtedly, is no. How could they, when they are seemingly invisible? This isn’t a comment on their bona fide merit, but if the purpose of the Internet is to engender exchange, then anything not being shared must therefore, in this context, be worthless.”
And so it goes, I must fight against being invisible!