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Facebook, Privacy & Health (

In a previous post, I talked about my first attempt at advertising a health magazine, Hormone Hotspots on Facebook. And I commented that it was hard to do ad targeting because people don’t post health information on their Facebook profiles. This infographic from clearly explains why!

I wonder if these privacy concerns are surmountable for diseases that do not have an attached stigma to it. For example, being known as a diabetic is not comparable to being discovered HIV-positive. Although I can imagine what a buzz it would create if I liked a breast cancer fanpage. Friends and relatives will immediately ask if I or someone in my family had breast cancer.

Maybe we should target the caregivers! It says here that those caring for others are more likely to turn to social networks for health information and support.  That’s worth exploring …

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