Health Promotion on the Internet

A few weeks back, I gave my FIRST plenary presentation at the annual convention of the Philippine Society of Endocrinology & Metabolism. I talked about Health Promotion on the Internet and shared what I had done so far on my Facebook page


Use of the Internet for health promotion from Iris Thiele Isip Tan

It got me thinking on how else I can expand my social media reach. So today I decided to open a Tumblr account and post my photos with health messages as well.

I’ve 76 photos already. I realized I haven’t been tweeting about these too – so that’s another avenue.

I’d planned that each photo be accompanied by a short blog post here but as you can see I’ve not been able to do that. Let’s see what I can do with short posts on Tumblr :) I’ve been confused lately what I should do with this blog since I opened the FB page as I didn’t originally plan for this blog to be for patients but for physicians. So I guess that’s what the Tumblr blog will be for!


Please like my Facebook Page!

So here we are 46 photos later – trying out health promotion on Can I keep it up? I have two more photos in storage – that buys me 2 days as I try to post a photo everyday or at least every other day.

How are we doing? This is what Facebook Insights has for me today.


And I still don’t know what makes photos go viral! And the photos are getting more viral as we go along. It used to reach only around 30% viral … as of today, my most viral photo is this one on skipping meals.


Facebook gives it a virality score of 63.96%. Facebook defines virality as

the percentage of people who have created a story from your page post out of the total number of unique people who have seen it.

Will I ever get 100% viral?! There’s a lot of material online talking about HOW to make a post or photo go viral but it’s not an exact science. But this is what troubles me – if a photo is not shared, is it worthless? Neetzan Zimmerman says as much in “This is How You Make Something Go Viral: An Impractical Guide.”

“So do stories that are not being shared even matter? The answer, undoubtedly, is no. How could they, when they are seemingly invisible? This isn’t a comment on their bona fide merit, but if the purpose of the Internet is to engender exchange, then anything not being shared must therefore, in this context, be worthless.”

And so it goes, I must fight against being invisible!




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